Form - Narrative Structures

Advertisers uses stories to get the viewers involved and hooked to the advert. This is called a narrative structure when a story gets revealed. There are two types of narrative.

Linear Narrative - A linear narrative is the easiest way of telling the story, a linear has a beginning, middle and an end in the correct order. The following advert is non - linear, where the main charcter goes to a series of events but not in the right order.

The following advert is a non-linear advert as it has a series of events that shouldn't happen in that order.