Form - Stand Alone/Series

A stand alone advert is an advert that a company will put all their money into making a succesful advert without thinking about the next one they make (if they decide to make one.) A series advert is the same to a series of a TV programmes where there would be a story to the adverts and would usually have a cliffhanger. An example of a series advert would be the Daz adverts, it is supposed to be a soap (including former soap actors/actress'.) The one shown is the episode 1 of the adverts. 

 An example of a stand alone advert would be, the Nike advert filmed with the Brazil and Portugal national football teams. This would have cost a lot to make and it was shown on TV for a long time.