Promise a Benefit
An advert that promises a benefit is successful as it has a selling point. Every single advert should promise a benefit otherwise you are not getting your point of the product across. An example of this is the BT Broadband advert. This advert promises it is the fastest broadbrand available and can be used by more than one person and still be faster that any other broadband. Everyone uses the internet so this advert would be successful.
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